MARKET MAPPING – TALENT INTELLIGENCE
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Do you like your recruitment strategy?

Now, I don’t mean that in the broad sense of wondering whether you’re on the right path. I would mean on a day-to-day basis if you thought about what every single task for recruiting entails, could you name the recruitment methods that give you genuine joy? What about Market Mapping?

Market Mapping is to recruiting what monetary planning is for your future. Both are highly important to do, and both will save you significant amounts of time and money and are crucial to future success.

When you look at companies thriving in their hiring, you notice that they didn’t find the candidates through a job post or a LinkedIn search; they found the candidates through Market Mapping. Market Mapping evaluates and follows active and passive talent in local and international markets. Firms use a technique for long and short-term sourcing strategy and permits organizations to be business prepared. In other words, Market Mapping and building org charts of target companies help you raise your game.

For growing businesses, mapping the market is priceless. Knowing the setup of several your larger competitors provides insight into what your next steps can be in terms of recruitment. Knowing and understanding your global and local talent pool will support your strategic planning on markets you wish to concentrate on in the future.

It can be interesting to map your local talent pool as this can give you vital data of how you may want to grow in the future and which direction. For example, the talent pool in the southwest of Japan may be robust in certain areas, weaker than others. The reasons vary widely, and everyone’s relationship with market mapping is unique. But there are small ways to improve any recruitment strategy, and those incremental improvements can add up to significant differences in hiring for your company.

In other words: You don’t need to change everything about your recruitment strategy to see substantial benefits. A few changes here and there are often all you would need.